Case Study Background
PrimeRealty Developers Ltd., a publicly listed real estate company headquartered in Gurugram, is one of Northern India's fastest-growing property developers. With a portfolio spanning residential, commercial, and mixed-use developments, the company has experienced rapid growth over the past decade, expanding from 300 to over 2,500 employees across 50+ properties in the Delhi-NCR region.
Mr. Rajiv Sharma, CEO of PrimeRealty Developers, has recently unveiled "Vision 2035" – an ambitious growth strategy focused on sustainable development, technological innovation, and expansion into tier-2 cities. "Our infrastructure is our foundation," emphasizes Mr. Sharma. "To realize our Vision 2035, we need to transform our IT infrastructure to support smart buildings, IoT integration, and unified data platforms."
Mr. Vikram Malhotra, CTO at PrimeRealty, has identified significant challenges in the company's infrastructure ecosystem:
- Legacy systems across 50+ properties creating data silos and integration challenges
- Inadequate security measures exposing vulnerabilities across property management systems
- Inconsistent technology stacks across different projects and locations
- Difficulty scaling infrastructure to support rapid expansion
- Lack of real-time data integration between property management, sales, and operations systems
- Need for smart building infrastructure supporting IoT devices and automation
"We need to move beyond fragmented property-specific systems to a unified infrastructure that enables greater operational agility," explains Mr. Malhotra. "This isn't just about implementing new technology; it's about fundamentally rethinking how we architect and manage our IT infrastructure."
With the board's approval, Mr. Malhotra has initiated a strategic project to transform PrimeRealty's infrastructure architecture as the cornerstone of the company's digital transformation journey.
Implementation Challenges
As a consultant engaged to support this implementation, you must address the following questions, considering both technical aspects and organizational change requirements.
Case Study Questions
- Cloud Migration Strategy
PrimeRealty currently uses on-premises systems across 50+ properties with varying technology maturity. How would you design a comprehensive cloud migration strategy that supports both current operations and Mr. Sharma's Vision 2035? Outline specific migration phases, cloud architecture patterns, and considerations for hybrid cloud deployment.
- IoT Integration Architecture
Smart buildings require integration of thousands of IoT devices for HVAC, security, lighting, and energy management. How would you design an IoT architecture that can scale across multiple properties while ensuring security, reliability, and real-time data processing? Include edge computing considerations and data aggregation strategies.
- Data Platform Modernization
PrimeRealty stores property data, customer information, and operational metrics across multiple siloed systems. What approach would you recommend for designing a unified data platform that enables real-time analytics and supports business intelligence needs? Detail your data architecture, integration patterns, and master data management strategy.
- Security Architecture Design
Real estate companies face increasing cyber threats targeting property management systems and customer data. How would you design a comprehensive security architecture implementing zero-trust principles, network segmentation, and data protection? Include specific security controls for IoT devices and customer-facing applications.
- Network Infrastructure Modernization
How would you design the network infrastructure to support 50+ distributed properties with requirements for high availability, secure connectivity, and centralized management? Detail your approach to SD-WAN, VPN connectivity, and network monitoring.
- Disaster Recovery and Business Continuity
Property management systems are mission-critical for operations. How would you design a disaster recovery architecture that ensures business continuity? Include specific RTO/RPO targets, backup strategies, and failover mechanisms for critical systems.
- Application Modernization Roadmap
PrimeRealty operates multiple legacy applications for property management, sales, and customer service. How would you design an application modernization strategy, potentially leveraging microservices architecture and containerization? Include considerations for API management and service mesh implementation.
- Infrastructure as Code Implementation
Mr. Sharma wants repeatable, consistent infrastructure deployments across new properties. How would you implement Infrastructure as Code (IaC) practices using tools like Terraform or Ansible? Include CI/CD pipeline design and environment management strategies.
- Monitoring and Observability Framework
Outline a comprehensive monitoring and observability strategy for PrimeRealty's distributed infrastructure. Include specific tools, metrics, logging strategies, and alerting mechanisms that provide visibility across cloud and on-premises environments.
- Cost Optimization Strategy
PrimeRealty's Vision 2035 requires significant infrastructure investment. How would you design a cost optimization framework that balances performance, scalability, and budget constraints? Include FinOps practices, resource tagging strategies, and cost allocation models across different properties and business units.
Evaluation Criteria
Students will be evaluated on:
- Technical understanding of cloud and infrastructure architecture principles
- Strategic alignment with business objectives
- Practical implementation considerations for multi-site deployments
- Security and compliance approach
- Scalability and performance optimization strategies
- Appreciation of real estate industry context
This case study aims to develop students' ability to design sophisticated infrastructure architectures while addressing real-world organizational challenges in Gurugram's competitive real estate sector.
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